Privacy Policy
Last Updated: 31-March-2025
This Privacy Policy describes how SimpleInvest Digital LLC (referred to as “we,” “us,” or “our”) collects, uses, and shares personal information of users of our website, simpleinvest.markets (the “Website”), and our financial information platform (the “Services”). By accessing or using our Website or Services, you consent to the practices described in this Privacy Policy.
1. Information We Collect
We collect several types of information from and about users of our Website and Services, including:
- Personal Information: This includes information that can be used to identify you, such as your name, address, email address, phone number, date of birth, social security number (if required for account setup and verification), financial account information (bank account details, investment account details), income, assets, risk tolerance, investment goals, transaction history, and other financial information necessary to provide our Services.
- Usage Data: We collect information about how you use our Website and Services, such as your IP address, browser type, operating system, referring website, pages you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data.
- Device Information: We may collect information about the device you use to access our Website or Services, including the device type, device ID, and unique device identifiers.
- Cookies and Similar Technologies: We use cookies, web beacons, and other similar technologies to collect information about your Browse activities on our Website. This helps us to improve our Website and Services, personalize your experience, and provide targeted advertising. You can manage your cookie preferences through your browser settings.
- Information from Third Parties: We may receive information about you from third-party sources, such as identity verification services, credit bureaus (where permitted by law), and financial institutions.
2. How We Collect Information
We collect information in the following ways:
- Directly from You: We collect information when you register an account, complete forms, enter information into our platform, communicate with us, and use our Services.
- Automatically: We collect certain information automatically when you visit our Website or use our Services through cookies and other tracking technologies.
- From Third Parties: As mentioned above, we may receive information about you from third-party sources.
3. How We Use Your Information
We use the information we collect for various purposes, including:
- Providing and Maintaining our Services: To create and manage your account, process transactions, provide investment advice, and operate our roboadvisor platform.
- Personalizing Your Experience: To tailor our Services to your individual financial situation, goals, and risk tolerance.
- Communicating with You: To respond to your inquiries, provide customer support, send you important notices and updates about our Services, and for marketing purposes (where you have provided consent or as otherwise permitted by law).
- Improving our Website and Services: To analyze usage trends, develop new features, and enhance the performance and functionality of our Website and Services.
- Ensuring Security and Preventing Fraud: To verify your identity, protect against fraud and unauthorized access, and maintain the security of our systems and data.
- Complying with Legal and Regulatory Obligations: To comply with applicable laws, regulations, and legal processes, including reporting requirements to regulatory authorities.
- Research and Analytics: To conduct research and analysis to improve our algorithms and investment strategies.
4. How We Share Your Information
We may share your personal information with the following categories of recipients:
- Service Providers: We may share your information with third-party service providers who assist us in providing our Services, such as payment processors, custodians, data analytics providers, customer support services, and marketing agencies. These service providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
- Financial Institutions: We may share your information with banks, brokerage firms, and other financial institutions as necessary to execute transactions and provide our Services.
- Affiliates and Subsidiaries: We may share your information with our affiliates and subsidiaries for internal business purposes.
- Legal and Regulatory Authorities: We may disclose your information to law enforcement agencies, government authorities, or other regulatory bodies if required by law or legal process, or if we believe in good faith that such disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
- Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or other business transaction, your information may be transferred to the acquiring entity or other third party involved.
- With Your Consent: We may share your information with third parties with your explicit consent.
5. Data Security
We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:
- Using encryption to protect sensitive information transmitted online.
- Implementing firewalls and intrusion detection systems.
- Restricting access to personal information to authorized personnel only.
- Regularly reviewing and updating our security practices.
However, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
6. Data Retention
We will retain your personal information for as long as necessary to provide you with our Services, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention period will depend on the nature of the information and the purposes for which it was collected.
7. Your Rights and Choices
Depending on your location and applicable laws, you may have certain rights regarding your personal information, including:
- Access: You may have the right to request access to the personal information we hold about you.
- Correction: You may have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
- Deletion: You may have the right to request that we delete your personal information under certain circumstances.
- Objection to Processing: You may have the right to object to the processing of your personal information for certain purposes, such as direct marketing.
- Restriction of Processing: You may have the right to request that we restrict the processing of your personal information under certain circumstances.
- Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that information to another controller.
- Withdrawal of Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.
- Opt-Out of Marketing Communications: You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our emails or by contacting us directly.
To exercise any of these rights, please contact us using the contact information provided below. We may require you to verify your identity before responding to your request.
8. Cookies and Similar Technologies
We use cookies and similar technologies to collect information about your Browse activities on our Website. Cookies are small text files that are stored on your device when you visit a website. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a longer period).
We use cookies for the following purposes:
- Essential Cookies: These cookies are necessary for the operation of our Website and to provide you with our Services.
- Performance Cookies: These cookies collect information about how you use our Website, such as which pages you visit most often. This information helps us to improve the performance of our Website.
- Functionality Cookies: These cookies allow our Website to remember choices you make (such as your language preference) and provide enhanced features.
- Advertising Cookies: These cookies are used to deliver advertisements that are relevant to you and your interests.
You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking or deleting cookies may affect your ability to use certain features of our Website.
9. Third-Party Links
Our Website may contain links to third-party websites or services that are not owned or controlled by us. This Privacy Policy does not apply to those third-party websites or services. We encourage you to review the privacy policies of those third parties before providing them with your personal information.
10. Children’s Privacy
Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from children under this age. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under the specified age without verifiable parental consent, we will take steps to delete that information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated Privacy Policy on our Website and updating the “Last Updated” date at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our Website or Services after the posting of any revised Privacy Policy constitutes your acceptance of the changes.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:
SimpleInvest Digital LLC
insights@simpleinvest.markets